From Invention to Inspiration
Al Gore inspires an online communications campaign...
As you may know, each year, Free Range Studios offers a grant of up to $15,000 worth of design and strategic communications services to a non-profit organization or coalition working on progressive issues. We call it our Gratitude Grant. This year, we received dozens of applications and as usual, we were inspired by the incredible projects presented to us, making our process of choosing a final winner a very difficult one.
After much deliberation, we decided to put our talent and energies behind one of the most vital issues facing the entire world today: global warming.
I'm pleased to announce this year's recipient is the Global Footprint Network. Launched in 2003, the Network aims to make ecological limits central the decisions made by governments, businesses, households and individuals worldwide. To accomplish this goal, the Network is advancing the scientific rigor and practical use of an Ecological Footprint calculator, a tool that quantifies humanity’s demands on the planet and compares them to the Earth’s capacity to meet these demands.
Free Range is excited to contribute online strategy and web design services to ensure the Eco Footprint tool is designed effectively and distributed as widely and strategically as possible. Ultimately, we look forward to seeing the positive change this tool incites.
Earlier this year, I attended the D.C. premiere of Al Gore's film, "An Inconvenient Truth." I sat in the audience with our Online Strategy Director, Susan Finkelpearl, watching Gore walk through his incredibly instructive and revealing presentation on global warming. As he outlined evidence of the unnatural spike in our planet's temperature and the existing and potential ramifications of this ominous change, we pledged that Free Range would respond to the moral imperative facing us and tackle this issue with all of the ingenuity we could offer.
We believe that our partnership with Global Footprint Network allows us to take one step toward fulfilling this commitment.
The Free Range Studios Gratitude Grant is an annual happening. Look for our 2007 announcement in February. In the meantime, we’re always on the lookout for great project concepts– especially those that float an entire movement or involve a coalition of organizations. So please give us a shout if you’d like to discuss ideas of this nature.
As you may know, each year, Free Range Studios offers a grant of up to $15,000 worth of design and strategic communications services to a non-profit organization or coalition working on progressive issues. We call it our Gratitude Grant. This year, we received dozens of applications and as usual, we were inspired by the incredible projects presented to us, making our process of choosing a final winner a very difficult one.
After much deliberation, we decided to put our talent and energies behind one of the most vital issues facing the entire world today: global warming.
I'm pleased to announce this year's recipient is the Global Footprint Network. Launched in 2003, the Network aims to make ecological limits central the decisions made by governments, businesses, households and individuals worldwide. To accomplish this goal, the Network is advancing the scientific rigor and practical use of an Ecological Footprint calculator, a tool that quantifies humanity’s demands on the planet and compares them to the Earth’s capacity to meet these demands.
Free Range is excited to contribute online strategy and web design services to ensure the Eco Footprint tool is designed effectively and distributed as widely and strategically as possible. Ultimately, we look forward to seeing the positive change this tool incites.
Earlier this year, I attended the D.C. premiere of Al Gore's film, "An Inconvenient Truth." I sat in the audience with our Online Strategy Director, Susan Finkelpearl, watching Gore walk through his incredibly instructive and revealing presentation on global warming. As he outlined evidence of the unnatural spike in our planet's temperature and the existing and potential ramifications of this ominous change, we pledged that Free Range would respond to the moral imperative facing us and tackle this issue with all of the ingenuity we could offer.
We believe that our partnership with Global Footprint Network allows us to take one step toward fulfilling this commitment.
The Free Range Studios Gratitude Grant is an annual happening. Look for our 2007 announcement in February. In the meantime, we’re always on the lookout for great project concepts– especially those that float an entire movement or involve a coalition of organizations. So please give us a shout if you’d like to discuss ideas of this nature.
posted by Debra at 1:39 PM
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