Optimize Your PDF

Here at National Wildlife Federation, we do a great .pdf business in the form of some of the best reports and fact sheets you have ever seen (clearly no bias on my part). When delivered to the hands of our constituents, these are tools that can help inform and grow the environmental movement. Yet, the process breaks down if the download time is unbearably slow and people just give up. As organizations do, we work with contract designers and while all are print savvy for sure, not all are web savvy. So began my search for guidelines to share on how to optimize a .pdf. Designers will no doubt appreciate knowing right from the start that the document they create will be intended for the web as well as print. And, if they don't already know how to optimize for the web, these guidelines will surely help. But, don't worry, the best thing about these guidelines is if you already have a document and no way to get back to the original there is a great tip for optimizing an existing .pdf. Read the full guidelines.