IBM Leads (er, Blogs) the Way

I have been a fan of Sam Palmisano, CEO at IBM, since reading an article in the New York Times a couple of years back entitled, "Less Tech, More Touch." Now, in the same reach out and touch someone fashion, IBM has launched a full scale employee blog initiative. This appeals to my belief that internet skills are a new core competency for each of us to add to our communications (and software) toolbelt to expand our relationship circle. And, in the case of National Wildlife Federation (an organization I obviously care deeply about), I can spread the good word and do my part to grow the environmental movement.