What Ted Wants, Ted Gets
And, Ted wants Web 2.0 Street Cred...
Did you see the article in the Washington Post about Ted Leonsis' blog strategy?
My husband and I are both Ted Leonsis fans for both his love of hockey and his love of technology. Both of our jobs are centered squarely in the online world and we both ice skate - my husband plays hockey in an adult league and I figure skate.
Back to the article, it describes how Ted intentionally created the image he wanted to portray through a blog strategy and raised his blog to the top of search results for his name.
As for the Web 2.0 street cred, he didn't want to talk it, he wanted to live it. Good for him!
Did you see the article in the Washington Post about Ted Leonsis' blog strategy?
My husband and I are both Ted Leonsis fans for both his love of hockey and his love of technology. Both of our jobs are centered squarely in the online world and we both ice skate - my husband plays hockey in an adult league and I figure skate.
Back to the article, it describes how Ted intentionally created the image he wanted to portray through a blog strategy and raised his blog to the top of search results for his name.
As for the Web 2.0 street cred, he didn't want to talk it, he wanted to live it. Good for him!
posted by Debra at 9:38 AM
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