RSS Explained

Real Simple Syndication is not so simple to explain to the uninitiated. To that end, I recently had an opportunity to share this explanation with a client to favorable reception...

"Back in the day, one had to walk to the corner to get a newspaper until the day the newspaper came delivered right to our front door. Then, along comes the Internet where we essentially have to go to the corner again and get our newspaper, until RSS where we can now have the paper delivered to our front door once more."

For me, this also demonstrates the value of RSS when it meets a need and challenges us to define that value for our business and for our customer.